What a track. What a head mental. Waaaaaaaaaaoaowowowowowaoaoaoa!
The entire band was intoxicated during a recording session where “Hawkins screamed, grunted, and gurgled his way through the tune with utter drunken abandon.” The resulting performance was no ballad but instead a “raw, guttural track” that became his greatest commercial success and reportedly surpassed a million copies in sales, although it failed to make the Billboard pop or R&B charts.
The performance was mesmerizing, although Hawkins himself blacked out and was unable to remember the session. Afterward he had to relearn the song from the recorded version.